CATHERINE BALDWIN
TREND & FUTURE THINKER
Utilising design and consumer trends to predict a better future
what I do
01
FORWARD-THINKING MACRO INSIGHT
02
CONSUMER
DEEP DIVES
03
BUILDING DESIGN CONCEPTS
04
CONSULTING
05
BE THE EYES
& EARS
01
FORWARD-THINKING MACRO INSIGHT
I produce inspirational trend publications channelling well-rounded macro-thinking across fashion and lifestyle categories. Validating macro trends across global markets and contextualising data, I seek inspiration from a wide range of industries. I focus on using macro information as a force for positive change.
I specialise in macro and youth categories while assisting with the visuals and cultural insights across womenswear, menswear, kidswear, activewear and homeware.
CONSUMER DEEP DIVES
02
Shaped by macro themes, consumer analysis informs my projects, helping to create meaningful work. A deeper understanding of qualitative and quantitative consumer research across client projects and written publications helps me develop well-rounded and relevant trends.
In my current position, I am working on a live project, interviewing and building out the company's future consumer bolt-on to their Macro book.
03
DEVELOP DESIGN CONCEPTS
I confidently lead projects across Trendhub's digital trendbook offering, developing conceptual and commercial design inspiration. These seasonal trendbooks cover key colour palettes, fabrics, trims, print and pattern and product capsules with a commercial lens, predicting trends two years ahead of season. I also create fabric packs for client orders, bringing trends to life with physical swatches.
Additionally, I have collaborated with forecasters from around the world to form dynamic pieces of work for View Publications on their trend magazines and Casual and Athleisure book. These pieces tend to feature a more conceptual take on seasonal trends.
CONSULTING
04
I have worked with numerous local and international clients. These clients include the South African division of the TFG group, the OVS group and UK multi-channel brand, Studio.
Client projects taught me how to form reactive and inspiring reports summarising key intel for the season, from catwalk callouts to trade show fabric reports to big ideas shaping the market.
Cultural insight and an understanding the brand's demographic played a fundamental part, helping me grasp an awareness of international influences and globally-infused trends. I also presented and sat in client workshops, expanding my knowledge in client communication.
BE THE EYES
& EARS
05
With an eager eye and an enthusiasm to travel and explore, I like to collate research beyond the desk. Whether that is an exhibition where I am based, in London or a trade fair in Milan, I am eager to network and learn about new design projects and industries.
I am also keen to up-skill and continue building on existing knowledge to evolve my creative ability. Currently, I am teaching myself photography and 3D design basics while building on my video editing skills.
